There are cases when a release can cause minor issues, such as JavaScript errors, wrong ads display and more. These issues can quickly affect the Google algorithm and number of users. Moreover, they can also affect user behaviour and conversion. We needed a tool to help us find and solve these issues as quickly as possible.

We came up with a dashboard that would show the most important SEO metrics. The idea is to be able to know whether the site performs as planned. A dashboard with graphical and tableau representation is built to monitor the metrics.

Given predefined / planned metrics for the site, such as pageviews, sessions, conversions (of a various kind: video plays, ad views, scrolls to the site bottom, form submissions) and the set of site sections (e.g. Home Page, Video Network, Content Archive landing pages) managers are able to see if overall site or just a specific section satisfies, exceeds or does not match the planned values within the selected period of time (e.g. last day, week, month, month to date).

The data is primarily GA but it is also possible to use internal event tracking to see things fast and in one place.

Another case is to send this data daily and weekly in form of an email newsletter to authorised staff members. It should include a comparison of the data between the current and previous weeks (for weekly reports) and between the current and previous days and daily average (for daily reports).

Having this dashboard helps to solve the problems of conversion and SEO stabilisation.